Key Market Indicators
Spanish advertising revenue is projected to hit €17.93 billion by 2028, a slight increase from the €17.89 billion recorded in 2023. This marks a zero percent year-on-year compound annual growth rate (CAGR) for the sector. Since 2013, the Spanish advertising market has experienced a modest annual growth rate of 0.2%. In the 2023 rankings, Spain held the third position. Germany surpassed Spain with an advertising revenue of €17.89 billion, securing the second spot. Meanwhile, France trailed behind Spain, coming in fourth.