Key Market Indicators
German advertising revenue is projected to hit approximately €36.5 billion by 2028, up from around €32.1 billion in 2023. This represents an annual compound growth rate (CAGR) of 2.1%. Since 2013, the German advertising market has seen an annual increase of about 2.7%. In 2023, Germany ranked as the second-largest advertising market in Europe, trailing the United Kingdom, which also recorded revenues of €32.1 billion. Following Germany, Spain and France secured the third and fourth spots respectively in the European advertising revenue rankings.