Key Market Indicators
Dutch advertising revenue is projected to hit €8 billion by 2028, up from €7.6 billion in 2023. This represents an average annual growth rate of 0.8%. Since 2013, the Dutch market has seen a modest annual increase of 0.2%. In 2023, the Netherlands ranked seventh in advertising revenue. Poland surpassed the Netherlands with €7.6 billion in revenue. Germany, Spain, and France took the second, third, and fourth spots, respectively, in this ranking.
