Key Market Indicators
Austrian advertising revenue is projected to hit €4.9 billion by 2028, up from €4.75 billion in 2023. This marks an average annual growth rate of approximately 0.6%. Since 2013, Austria's advertising market has experienced modest growth, averaging a 0.1% increase each year. In the 2023 rankings, Austria secured the eighth position, with the Netherlands edging ahead with an equal €4.75 billion in revenue. Germany, Spain, and France claimed the second, third, and fourth spots, respectively, in the European advertising revenue rankings.