Key Market Indicators
Deodorant sales are forecast to remain unchanged over the next five years, with an average annual growth rate of 2.7%. The United Kingdom, Germany and France ranked second, third and fourth respectively in deodorant sales. New Zealand's deodorant imports are set to decrease slightly over the next few years, falling by 0.7% on average each year. In 2021, New Zealand ranked 67th, with Bulgaria ahead at 1.6 million kilograms. The United Kingdom, Germany and the United States took the top three spots in this ranking.
