From 2013 to 2023, New Zealand's per capita value for personal deodorants and antiperspirants decreased from $14.67 to $10.66. The market exhibited a general declining trend over the decade, with a significant drop from 2013 to 2016 and fluctuating declines thereafter. From 2021 to 2023, the year-on-year decreases were modest, averaging around -1.73% per year, while the five-year CAGR calculated at -2.21% per year, depicts a consistent reduction in spending.
Future trends may include a shift towards natural or eco-friendly products, which could reshape consumer preferences and potentially lead to recovery in consumption levels. Monitoring these consumer trends and innovations in sustainable packaging could provide insights into market trajectory.
| # | 56 Countries | US Dollars Per Capita | Last Year | |||
|---|---|---|---|---|---|---|
| 1 | 1 United Kingdom | 17.43 | 2023 | View data | ||
| 2 | 2 Ireland | 15.07 | 2023 | View data | ||
| 3 | 3 Uruguay | 14.88 | 2023 | View data | ||
| 4 | 4 Israel | 14.56 | 2023 | View data | ||
| 5 | 5 Chile | 13.8 | 2023 | View data | ||
| 10 | 10 Norway | 11.24 | 2023 | View data | ||
| 11 | 11 Costa Rica | 11.01 | 2023 | View data | ||
| 12 | 12 New Zealand | 10.66 | 2023 | |||
| 13 | 13 Slovenia | 10.48 | 2023 | View data | ||
| 14 | 14 France | 10.11 | 2023 | View data | ||
