The Croatian market for shaving preparations, deodorants, antiperspirants, and bath preparations has shown a steady increase in volume, reaching 11.813 million kilograms in 2023. Notably, there has been a modest year-on-year growth in the last two years, with increases of 0.84% in 2022 and 0.86% in 2023, reflecting a mature market. Over the past five years, the market has consistently grown, with a CAGR of 3.96%, indicating sustained consumer demand and a growing preference for personal care products in Croatia.
Future trends to watch for include:
- Increased consumer interest in natural and eco-friendly products.
- Potential market expansion due to growing urbanization and rising disposable incomes.
- Innovation in product formulations and packaging to meet evolving consumer preferences.
| # | 8 Countries | Kilograms | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Italy | 329,220,000 | 2023 | +2.4% | +2.69% | View data |
| 2 | 2 Spain | 169,330,000 | 2023 | +0.097% | -0.034% | View data |
| 3 | 3 Ireland | 19,205,000 | 2023 | +2.12% | +1.51% | View data |
| 4 | 4 Sweden | 17,124,000 | 2023 | -1.78% | -3.51% | View data |
| 5 | 5 Croatia | 11,813,000 | 2023 | +0.86% | +3.96% | |
| 6 | 6 Bulgaria | 10,521,000 | 2023 | +3.37% | -2.98% | View data |
| 7 | 7 Finland | 9,283,700 | 2023 | +0.33% | +1.82% | View data |
