The Personal Deodorants and Antiperspirants market in Romania has shown a steady increase from 2013 to 2023, reaching 9.58 USD per capita in 2023. The market experienced its highest per capita value in 2023, reflecting a growing consumer demand for such products. Significant year-on-year growth was observed, particularly after the temporary dip in 2020, with an annual increase of 2.18% from 2021 to 2022, and 2.13% from 2022 to 2023. The compound annual growth rate (CAGR) over the last five years was approximately 1.57%.
Future trends to watch for include innovating with sustainable and natural ingredients as consumers increasingly prioritize eco-friendly products. Additionally, digital marketing strategies could further drive market expansion by targeting younger demographics and enhancing brand engagement.
| # | 56 Countries | US Dollars Per Capita | Last Year | |||
|---|---|---|---|---|---|---|
| 1 | 1 United Kingdom | 17.43 | 2023 | View data | ||
| 2 | 2 Ireland | 15.07 | 2023 | View data | ||
| 3 | 3 Uruguay | 14.88 | 2023 | View data | ||
| 4 | 4 Israel | 14.56 | 2023 | View data | ||
| 5 | 5 Chile | 13.8 | 2023 | View data | ||
| 14 | 14 France | 10.11 | 2023 | View data | ||
| 15 | 15 Canada | 10.09 | 2023 | View data | ||
| 16 | 16 Romania | 9.58 | 2023 | |||
| 17 | 17 Austria | 9.35 | 2023 | View data | ||
| 18 | 18 Germany | 9.32 | 2023 | View data | ||
