Key Market Indicators
Austrian underwear sales are projected to plummet to approximately €47 million by 2028 from €105 million in 2023, marking an average annual decline of 12.6%. This downturn follows a consistent yearly decrease of 8.3% since 2013. In 2023, Austria held the 11th spot in the European underwear market rankings. Greece surpassed Austria, posting sales of €105 million. Leading the European underwear market, Germany, Italy, and Portugal secured the second, third, and fourth positions, respectively.
