Key Market Indicators
Polish underwear sales are projected to reach €239 million by 2028, up from €221 million in 2023, according to recent market forecasts. This represents a modest compound annual growth rate (CAGR) of 1.3% over the five-year period. Since 2013, however, the Polish market has experienced a slight decline, decreasing by 0.3% year-on-year. In 2023, Poland was ranked seventh in the European market for underwear sales. Romania outpaced Poland, securing the sixth spot with sales also at €221 million. Germany, Italy, and Portugal occupied the second, third, and fourth positions, respectively, in the ranking.
