The Finnish underwear market has shown a fluctuating trend over the years from 2012 to 2022. The market size experienced significant contractions in certain years, particularly in 2015 and 2020, with a notable decline of 13.9% and 18.07% year-on-year respectively. Despite this, there were years of modest growth such as 2013 and 2021, showing increases of 2.46% and 19.02%, respectively. The Compound Annual Growth Rate (CAGR) over the last five years turned out to be a negative 1.59%, indicating a general downward trend. Forecast data for 2023 and 2024 suggest that the market remains under pressure amidst economic challenges.
Future trends to watch for include the potential increase in demand for sustainable and eco-friendly materials, the impact of e-commerce on sales channels, and shifting consumer preferences possibly influenced by lifestyle changes post-pandemic. Industry players need to adapt to these trends to capture market opportunities effectively.
