The European underwear market, as of 2023, highlights France as the unsurpassed leader with a turnover of 29.75 million Euros. Germany and Italy trail with 15.87 and 13.96 million Euros respectively. Noteworthy is Bulgaria's positive growth rate of 1.7%, whereas Italy experienced a notable decline of 9.23%. Other countries like Spain, Austria, and the UK faced downturns of over 4%. A longer-term perspective indicates stability in the region, with minor fluctuations among leading nations over a five-year period.
Future trends to watch for in the European underwear market include:
- Potential for growth in emerging markets such as Bosnia and Herzegovina which recorded a 5.7% increase.
- Monitoring sustainability trends, as consumer preferences may shift to eco-friendly products.
- Technological advancements affecting production and distribution.
- The impact of economic fluctuation on consumer spending patterns in major markets like France and Italy.
Top countries in Underwear Turnover Share by Country (Million Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 France | 29.75 | 2023 | +8.4% | -3.5% | View data |
| 2 | 2 Germany | 15.87 | 2023 | +1.58% | -0.35% | View data |
| 3 | 3 Italy | 13.96 | 2023 | -8.36% | -9.23% | View data |
| 4 | 4 Portugal | 6.6 | 2023 | +2.46% | +0.19% | View data |
| 5 | 5 Bulgaria | 5.62 | 2023 | +0.34% | +1.7% | View data |
| 6 | 6 Romania | 4.97 | 2023 | +5.35% | -0.46% | View data |
| 7 | 7 Poland | 3.84 | 2023 | +1.71% | -0.32% | View data |
| 8 | 8 Sweden | 2.92 | 2023 | +12.91% | +4.71% | View data |
| 9 | 9 Spain | 2.64 | 2023 | -5% | -4.18% | View data |
| 10 | 10 Greece | 2.02 | 2023 | +0.95% | -2.52% | View data |
