The underwear market size in Estonia, measured in volume per capita, shows an increasing trend from 2013 to 2023. By 2023, the volume reached 9.14 pairs per capita, reflecting a steady growth with some fluctuations. The most notable growth occurred in 2021, with a significant year-on-year increase from previous values. The overall compound annual growth rate (CAGR) for the last five years was positive, indicating a sustainable market expansion despite some declines in earlier years such as 2020 and 2019.

Future trends to watch include:

Potential market stabilization following the 2023 peak.
Impact of fashion trends and sustainability concerns on consumer preferences.
The influence of digital retail on market dynamics and consumer purchasing behavior.