The underwear market size volume per capita in Germany has shown significant fluctuations over the years. From 2013 to 2016, there was a steady increase, peaking at 19.7 in 2016. The market experienced a dip in 2017 and then another peak in 2018. However, the trend reversed with a decline from 2019 through 2020, reaching its lowest point in 2020. Some recovery was observed from 2021 to 2023, although modest. The compound annual growth rate (CAGR) over the last five years indicates a slight decline.
Future trends to watch for include:
- Consumer preferences shifting towards sustainable and comfortable materials.
- The impact of economic factors on consumer spending habits in the apparel sector.
- Potential growth in e-commerce channels and digital marketing strategies.
- Influence of fashion trends on underwear sales volumes.
