The Slovenian underwear market has shown variability in its growth trajectory. The market size in 2023 was valued at 37.555 million euros. From 2013, the market experienced fluctuations, marked by a significant increase in 2018, followed by declines and a recent steady climb in 2022 and 2023. The last two years showed a year-on-year growth of 12.83% in 2022 and 2.86% in 2023. The compound annual growth rate over the past five years stood at 0.45%, reflecting modest growth.

Future trends to watch include:

Potential shifts in consumer preferences towards sustainable and eco-friendly products.
Impact of the digitalization trend on retail channels as online shopping increases.
Consumer spending changes due to potential economic fluctuations.