Analyzing the turnover of market research and public opinion polling in Sweden, we observe a fluctuating trend over the past decade. The market experienced notable volatility, particularly in 2018 with a significant surge, followed by a steep decline in 2019. Post-2019, the turnover continued to drop, hitting a low in 2020, likely attributed to the impact of the COVID-19 pandemic. A recovery trend began in 2021, continuing modestly into 2023 which stood at 359.7 million Euros. The forecasted data for the next five years indicates a relatively stable market with marginal annual growth, supported by a five-year CAGR of 0.06%.
The year-on-year percentage variation highlights significant changes, including a notable boost in 2018 (36.35%) and subsequent sharp declines in 2019 and 2020. Despite these fluctuations, the market showed resilience with positive growth observed in the later years. Between 2021 and 2023, the market grew consistently, though modestly, reflecting cautious optimism amid economic uncertainties.
Looking ahead, future trends to watch for include the impact of technological advancements on data collection methods, shifts in consumer behavior influencing market research demands, and the potential stability brought by digital transformation across industries. Additionally, economic conditions and their influence on corporate spending in market research will be critical to monitor.
