The forecasted market size volume per capita for hams and cured pork shoulders in Italy shows a steady growth from 2024 to 2028, rising from 8.27 kg to 8.72 kg per capita. Compared to 2023, the initial value of 2024 indicates a continuation of growth in this category. Year-on-year increments between 2024 and 2028 underline a consistent upward trend, suggesting an attractive market momentum.

Key trends to watch include:

Increasing consumer preference for traditional Italian meats which could push demand further.
Potential impacts of health-conscious dietary shifts could moderate growth.
Economic factors such as disposable income and meat price volatility might influence consumption patterns.