Between 2013 and 2023, the underwear market in Ireland exhibited fluctuations, with the largest volume occurring in 2014 at 25.03 pieces per capita. As of 2023, the volume stood at 21.8 pieces per capita, reflecting a continual downward trend since 2015. The most significant drops occurred between 2015-2017 and 2020-2023, with a Compound Annual Growth Rate (CAGR) decline observed over the last five years. This reduction suggests shifting consumer preferences and possibly market saturation.
In terms of future trends, it is crucial to monitor:
- Potential market disruption from sustainable and innovative materials.
- The influence of e-commerce on consumer purchasing habits.
- Demographic shifts and their impact on consumer demand.
