The Finnish market for women's and girls' briefs and panties of knitted or crocheted textiles has seen a gradual decline since 2013. In 2023, the volume stood at 1.82 per capita, marking a decrease from 2.37 in 2013. The last two years particularly showed a decrease: from 2022 to 2023, the year-on-year variation was approximately -2.67%. Over the last five years, from 2018 to 2023, the compound annual growth rate (CAGR) was approximately -3.41%, indicating a downward trend in the consumption per capita.
Looking forward, trends to watch include the potential influence of sustainability and eco-friendly materials, as consumer preferences may shift towards more sustainable options. Additionally, economic factors and changing fashion trends could further impact market dynamics. Companies should closely monitor these trends to adjust their strategies accordingly.
