The market for women's and girls' briefs and panties of knitted or crocheted textiles in Poland showed steady growth from 2013 to 2023, with the per capita consumption increasing from 0.94 in 2013 to 2.16 in 2023. In 2023, the market stood at a volume of 2.16 units per capita. Over the last two years, the market experienced an average year-on-year increase of around 6%, and the Compound Annual Growth Rate (CAGR) over the last five years was approximately 6.67%.
Looking forward, potential trends to observe include the impact of sustainability and eco-friendly materials on consumer purchasing decisions, along with the growing influence of e-commerce and digital marketing on market dynamics. The shift towards premium and customizable products might further influence buying patterns in this sector.
