The United States leads the global advertising and market research workforce, remaining stable with a slight increase. The UK and France experienced declines of 0.34% and 0.28%, respectively. Italy and Ireland showed the strongest growth among European nations, increasing by 1.78% and 2.13%. Meanwhile, smaller countries like Estonia and Luxembourg marked notable percentage increases, reflective of expanding market developments or smaller workforce bases. Austria and Poland positioned themselves with solid growth rates, likely due to rising market activities. Conversely, Denmark's workforce significantly contracted by 3.63%.
Future trends to watch include digital transformation driving job creation in technology-centric advertising roles and potential workforce shifts towards emerging markets in Asia and Eastern Europe. Regional disparities in growth rates suggest differing economic conditions and market structures across countries.
Top countries in Number of Employees in Advertising and Market Research Share by Country (Thousand Units (Persons))
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United States | 43.74 | 2023 | +0.34% | +0.2% | View data |
| 2 | 2 United Kingdom | 10.96 | 2023 | +0.36% | -0.34% | View data |
| 3 | 3 France | 10.31 | 2023 | -0.71% | -0.28% | View data |
| 4 | 4 Spain | 6.96 | 2023 | -0.11% | -0.021% | View data |
| 5 | 5 Italy | 4.81 | 2023 | +2.03% | +1.78% | View data |
| 6 | 6 South Korea | 4.25 | 2023 | +1.23% | +1.49% | View data |
| 7 | 7 Poland | 3.96 | 2023 | +0.56% | +1.64% | View data |
| 8 | 8 Netherlands | 3.09 | 2023 | 0% | 0% | View data |
| 9 | 9 Sweden | 1.84 | 2023 | -3.85% | -0.78% | View data |
| 10 | 10 Czech Republic | 1.78 | 2023 | +0.66% | +0.44% | View data |
