Between 2013 and 2023, the per capita consumption of processed fish in Poland increased from 1.17 kg to 1.25 kg, marking a modest overall growth. However, from 2018 onwards, a decline is noted with year-on-year decreases, particularly pronounced between 2019 and 2023, resulting in a 2023 consumption level of 1.25 kg per capita.
Key percentage variations:
- From 2021 to 2022: -3.73%
- From 2022 to 2023: -3.10%
- CAGR (2018-2023): -4.37%
Looking ahead, market players should focus on changing consumer preferences and increased demand for sustainable and healthy fish options to possibly revive growth in the processed fish market in Poland. Investments in digital marketing and product diversification may also be crucial in aligning with new consumer trends.
