The underwear market in Ireland experienced fluctuations from 2013 to 2023, reaching a size of €122.48 million. The market saw a dip in mid-decade with values decreasing yearly until a rebound starting in 2018, culminating in a significant increase in 2022. Year-on-year growth in recent years showed an 8.92% increase in 2022 but moderated to 1.01% in 2023. The compound annual growth rate (CAGR) over the last five years is 0.99%, indicating modest but positive growth.

Future trends to watch for:

The impact of sustainable and eco-friendly materials influencing consumer preferences in the underwear sector.
Innovation in smart fabrics and digital integration catering to a tech-savvy audience could drive market expansion.
Economic factors affecting consumer spending and potential shifts in fashion trends responding to lifestyle changes post-2023.