The Romanian underwear market's volume per capita has seen fluctuations between 2013 and 2023, peaking in 2014 at 10.48 units and reaching a low in 2017 with 7.71 units. By 2023, the volume per capita was 9.02 units. Notably, the absolute lowest was recorded in 2017. Over the last two years, from 2021 to 2023, there has been minimal change. The five-year period ending in 2023 exhibited a slight decline, reflecting a Compound Annual Growth Rate (CAGR) that displays market stability without notable expansion.
Looking forward, potential trends to watch include increasing e-commerce penetration, shifts towards premium segments, and sustainability-driven demand, which could influence market dynamics and consumer choices in Romania.
