The underwear market in Greece has shown fluctuations from 2013 to 2023, peaking at 9.03 pieces per capita in 2015 and reaching its lowest in 2013 with 7.17 pieces per capita. As of 2023, it stood at 8.61 pieces per capita. Recently, from 2022 to 2023, there was a slight increase from 8.58 to 8.61 pieces per capita, marking a small recovery. The average annual growth rate over the last five years (2018-2023) shows a compound annual growth rate of approximately 0.0%.
Future trends to watch for include digital marketing influence, sustainability, and economic factors affecting purchasing behaviors. Monitoring online sales growth and consumer preference shifts towards sustainable brands will be crucial.
