Chicken meat consumption in Malaysia stood at 1.76 million metric tons in 2023. Forecasts for 2024 to 2028 indicate a steady annual increase: 1.8 million metric tons in 2024, rising to 1.93 million metric tons by 2028. This represents a year-on-year growth of approximately 2.2% for 2024, 2.3% for 2025, 1.6% for 2026, 1.6% for 2027, and 1.6% for 2028. Over the five-year period from 2024 to 2028, the compound annual growth rate (CAGR) is projected to be approximately 1.9%.
Future trends to watch for include potential impacts of economic conditions, changes in consumer preferences towards healthier or alternative protein sources, and government policies on agriculture and food security. Additionally, technological advancements in poultry farming may influence efficiency and production capacity, thereby affecting future consumption rates.
