In Germany, household expenditure on personal care per capita was recorded at €470 in 2023. Forecasts indicate a steady increase, reaching €509 by 2028. Year-on-year growth rates reveal a consistent upward trend, averaging a CAGR of approximately 1.6% over the forecast period.

Future trends to watch for include:

Increased spending driven by consumer demand for premium and personalized products.
The influence of sustainability, as brands that prioritize eco-friendly practices may capture a larger market share.
Technological advancements in personal care products, enhancing consumer engagement.