The 2024 forecasted European underwear market size value per capita shows Ireland leading with €174.31 and Poland trailing at €29.43. Over the past few years leading into 2024, variations were minimal in growth rate across most countries. The UK, Germany, and France demonstrate solid market presence, albeit with moderate values compared to Ireland and Austria. From historical trends, Ireland and Austria displayed higher consumer expenditure on underwear, potentially driven by higher disposable incomes or cultural factors.
Future trends to watch include:
- Growth in online retail channels driving accessibility.
- Sustainability and eco-friendly products becoming more popular.
- Potential increase in premium segment demand as disposable incomes rise.
- Emerging trends in design, comfort, and fabric innovations influencing consumer preferences.
Top countries in Underwear Market Size Value Per Capita by Country
| # | 10 Countries | Euros Per Capita | Last Year | |
|---|---|---|---|---|
| 1 | 1 Ireland | 174.31 | 2023 | View data |
| 2 | 2 Austria | 155.3 | 2023 | View data |
| 3 | 3 Netherlands | 103.63 | 2023 | View data |
| 4 | 4 United Kingdom | 91.37 | 2023 | View data |
| 5 | 5 Portugal | 87 | 2023 | View data |
| 6 | 6 France | 78.78 | 2023 | View data |
| 7 | 7 Finland | 78.46 | 2023 | View data |
| 8 | 8 Croatia | 74.26 | 2023 | View data |
| 9 | 9 Spain | 69.87 | 2023 | View data |
| 10 | 10 Germany | 65.44 | 2023 | View data |
