The Croatian underwear market exhibited fluctuating patterns over the last decade, marked by a peak in 2018 and subsequent variations. In 2023, the market size volume stood at 53.977 million with a slight year-on-year increase of 0.94%. Recent trends show moderate recovery after declines in 2019 and 2020, with a negative CAGR of -1.66% over the last five years, reflecting volatility and market stabilization.

Future trends to watch for:

Increased demand for sustainable and eco-friendly materials, aligning with global environmental movements.
The potential growth of online retail channels as digital shopping becomes more prevalent.
Changing fashion trends influencing consumer preferences and product innovation.