The market for women's or girls' briefs and panties of knitted or crocheted textiles in Austria experienced fluctuations from 2013 to 2023. In 2023, the volume stood at 2.39 per capita. Notable growth occurred between 2013 and 2015, peaking in 2017 at 3.71 per capita. Subsequently, the volume stabilized and slightly declined, reaching a lower average from 2018 onwards. A year-on-year analysis for 2022-2023 shows a modest growth of 0.84%. The compound annual growth rate (CAGR) over the past five years (2018-2023) was approximately 0.50%, indicating relatively stable consumption.
Looking forward, it is crucial to watch for sustainability trends, as ethical consumerism may influence the market. Additionally, advancements in textile technology and shifting fashion preferences could drive demand variability. With these factors in mind, brands should strategically align their product offerings with these potential shifts to capitalize on future opportunities.
