Over the past decade, the underwear market in Austria saw an initial growth phase until 2017, where the volume per capita peaked. Subsequently, a downward trend has been observed from 2018 to 2023, with a value of 17.94 s Per Capita in 2023. The market contracted approximately 1.84% from 2022 to 2023, with a 5-year compound annual growth rate (CAGR) showing an average decrease of around 0.64% per year. This indicates consistent declines in consumer purchase or usage volumes in recent years.

Future trends to watch include:

Potential market stabilization with sustainability and comfort-centric product innovations.
Economic factors impacting consumer spending power and preferences.
Possible shifts in market driven by online shopping and new demographic trends.