As of 2024, the Italian market for fresh hams, pork shoulders, and other pork cuts stood at an estimated €5.39 billion. This market is projected to see a steady growth trajectory, reaching approximately €5.88 billion by 2028. This forecast implies an average annual growth rate (CAGR) of around 2.16% over the next five years. Comparatively, from the base year 2023, this anticipated growth reflects a positive trend for the pork segment in Italy, driven by continuous consumer demand and possibly also an increase in domestic and international supply chain efficiency.

Future trends to watch for include:

Potential dietary shifts shifting away from red meat, which may impact long-term growth.
Changes in regulations and tariffs due to trade policies, affecting import-export dynamics.
Technological advancements in the pork production process that could impact supply.
Consumer trends leaning towards sustainable and locally sourced meat products.