The flavored liquid milk products market in Croatia saw a relatively steady increase in per capita consumption from 2013 to 2023, peaking at 4.24 kilograms per capita in 2018. However, fluctuations occurred between 2019 and 2023, with 2023 reaching a per capita consumption of 4.09 kilograms. Year-on-year changes highlight a positive variation of approximately 0.48% from 2022 to 2023, while the last 5-year CAGR is about -0.71%, indicating a slight decline in growth over that period.
Future trends to watch for include:
- Potential consumer shifts towards healthier or specialty 'functional' flavored milk products.
- The impact of sustainability trends on packaging and ingredient choices.
- Technological advancements in production and flavoring techniques.
- Influence of economic changes and health concerns on consumer preferences.
