The Canadian market for women's and girls' underwear and nightwear knitted or crocheted is valued at $1.25 billion in 2024, with modest year-on-year growth forecasted through 2028, reaching $1.318 billion. From 2023 to 2024, the market is anticipated to grow, with consistent annual increases of approximately 1.15% over the five-year forecast period. With consistent year-on-year growth, understanding underlying trends driving demand will be key to leveraging market opportunities.

Future trends to watch for include:

Innovation in sustainable and eco-friendly materials as consumer preferences shift towards more environmentally conscious products.
Increased demand for comfort-focused and multifunctional designs, influenced by lifestyle changes and remote working trends.
Expansion of e-commerce platforms catering to personalized shopping experiences, impacting consumer purchasing behavior.