From 2013 to 2023, the market volume per capita for frozen hams, pork shoulders, and other pork cuts in Bulgaria showed a steady decline. Starting at 1.33 kg in 2013, it gradually decreased to 0.95 kg by 2023. This represents a negative compound annual growth rate (CAGR) of about -3.3% over the last five years. In the latest measured years, from 2021 to 2023, the market size stabilized with negligible changes year-on-year, maintaining at 0.95 kg per capita.

Future trends to watch for include:

Potential stabilization or modest recovery due to changes in consumer preferences.
Impact of economic factors on pork consumption and market demand.
Consumer shifts towards alternative sources of protein and their influence on pork demand.