The projected whey market size volume per capita in France shows a gradual decline from 12.43 kg in 2024 to 11.83 kg in 2028. The data from 2023 stands as a reference point, illustrating a trend where the consumption per capita is forecasted to drop by approximately 0.15 kg each year, translating to an average annual decrease of around 1.2%.
Key trends to monitor include consumer preferences shifting towards plant-based alternatives, potential regulatory changes affecting dairy production, and the impact of health and wellness movements influencing dietary choices. These factors could further suppress whey consumption rates if they continue to gain momentum.
