The United Kingdom leads in European travel agency production with a significant margin, demonstrating a stable 0.28% growth. Germany and Italy follow, with Italy showing a robust 5.3% year-on-year increase. Spain and Sweden also display promising trends, with Sweden experiencing an impressive 10.82% increase. Notably, Serbia shows a substantial 52.7% rise, indicating emerging market potential. In contrast, France and Iceland decline by -7.78% and -10.29%, respectively, suggesting challenges in these markets.
Future trends to watch include the potential for significant growth in emerging markets like Serbia, driven by increasing travel demands and digital transformation. Established markets such as the UK and Germany will likely continue stabilizing, while Eastern European countries may see growth through improved infrastructure and tourism marketing strategies.
Top countries in Production Value of Travel Agency by Country
| # | 10 Countries | Million Euros | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United Kingdom | 36,460 | 2023 | +0.73% | +0.28% | View data |
| 2 | 2 Germany | 6,140 | 2023 | +15.73% | +0.26% | View data |
| 3 | 3 Italy | 5,570 | 2023 | +22.12% | +5.3% | View data |
| 4 | 4 Spain | 5,260 | 2023 | +21.23% | +4.56% | View data |
| 5 | 5 Sweden | 2,970 | 2023 | +30.42% | +10.82% | View data |
| 6 | 6 Belgium | 2,870 | 2023 | +16.17% | -1.49% | View data |
| 7 | 7 Portugal | 2,790 | 2023 | +21.53% | +3.98% | View data |
| 8 | 8 Norway | 2,670 | 2023 | +17.01% | +1.37% | View data |
| 9 | 9 France | 2,040 | 2023 | +0.45% | -7.78% | View data |
| 10 | 10 Greece | 1,850 | 2023 | +22.76% | +3.53% | View data |
