The women's or girls' briefs and panties market in Spain, measured by volume per capita, has shown fluctuations over the past decade, with 2023 levels at 2.6 units per capita. From 2013's peak at 3.24, the market generally declined, reaching its lowest in 2020 at 2.21. The last two years saw a modest recovery, with a year-on-year increase of 3.8% in 2022 and 2.8% in 2023. The five-year CAGR from 2019 to 2023 is 2.8%.

Future trends to watch for include:

The potential impact of sustainable and eco-friendly product innovations on purchasing decisions.
A shift in consumer preferences towards comfort and practicality as remote work remains prevalent.
Influence of digital marketing and e-commerce growth on brand reach and consumer engagement.