The Men's or Boys' Underpants and Briefs market in the UK stood at an estimated volume of 140 million units in 2023. Over the forecast period from 2024 to 2028, the market is projected to grow at a modest pace with slight year-on-year increments, averaging a Compound Annual Growth Rate (CAGR) of around 0.6%.
The mild year-on-year increase in market volume from 2024 to 2028 reflects steady demand:
- 2025: +0.61% from the previous year
- 2026: +0.59%
- 2027: +0.58%
- 2028: +0.56%
Future trends to watch include:
- Sustainability becoming a key consumer preference, influencing fabric and production choices.
- Growing demand for comfort and flexibility in men's underwear, driving innovation in materials and design.
- Increased competitiveness from online retail and direct-to-consumer brands targeting younger demographics.
