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Advertising and Marketing Analysis & Statistics 2020 - United Kingdom

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1-3 of 3 reports

GDPR: customer consent provides operators with an opportunity for data monetisation

  • $ 1499
  • January 2019
  • 7 pages

"CSPs should view GDPR as an opportunity for the external monetisation of customer data, not a barrier to it." The EU General Data Protection Regulation (GDPR) was introduced on 25 May 2018. Since then, ...

  • Advertising And Marketing
  • United Kingdom
  • Telefónica, S.A.

The Advertising service systems: a framework study of software needed to support mobile advertising

  • $ 4999
  • October 2015
  • 30 pages

<p>Communications service providers (CSPs) play a minimal role in the advertising market despite having access to comprehensive customer data and advertising inventory assets. This report discusses ...

  • Advertising
  • Advertising And Marketing
  • Mobile Advertising
  • United Kingdom
  • Market Size

The Context-aware marketing systems enable CSPs to generate additional revenue

  • $ 4999
  • February 2015
  • 29 pages

<p>Communications service providers (CSPs) need to be able to personalise their offers if they are to sell their services, but they are unable to do this with their installed systems.&nbsp;This ...

  • Advertising And Marketing
  • Marketing
  • United Kingdom
  • Demand



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