Key Market Indicators
Sales of deodorant are expected to reach around $244 million by 2026, up 1.5% annually from $223 million in 2020. Market growth was 2.7% annually over the period. The United Kingdom, Germany and France ranked second, third and fourth, respectively. South African deodorant imports are forecast to reach over 15 million kilograms by 2026, up 3.1% year on year from 12.6 million kilograms in 2021. Demand has grown 3.6% annually since 2005. The Czech Republic topped the rankings in 2021 at 12.6 million kilograms, with the United Kingdom, Germany and the United States ranking second, third and fourth, respectively. South African deodorant exports are expected to total nearly 16 million kilograms by 2026, up 2.4% annually from 13.7 million kilograms in 2021. Supply has grown at an average rate of 2.1% since 2005. The Czech Republic was first in 2021 at 13.7 million kilograms, followed by Germany, Italy and Poland.
