Key Market Indicators
Sales of deodorant are forecast to reach around $328 million by 2026, a 0.1% year-on-year average growth rate. The market has grown 0.3% year-on-year since 2020. The UK, Germany and France are the top three countries in this ranking. Import of Dutch deodorant is expected to hit 44 million kilograms by 2026, up from 38 million kilograms in 2021, with an average yearly growth rate of 2.6%. Demand for deodorant in the Netherlands has increased 0.3% year-on-year since 1997. The UK, Germany and the US are the next three countries in this ranking. Export of Dutch deodorant is estimated to reach 41 million kilograms by 2026, up from 34 million kilograms in 2021, with an average annual growth of 3.1%. Supply in the Netherlands has increased 2.8% year-on-year since 1997. The country was number five in 2021, with Poland claiming the top spot with 33.7 million kilograms. Germany, Italy and Poland make up the rest of the top four in this ranking.
