The per capita value of the personal deodorants and antiperspirants market in the Netherlands showed a decrease from 2013 to 2023. From a high of $21.62 in 2013, it gradually declined, reaching $18.86 in 2023. Notable declines occurred after 2014, and although there was a recovery in 2021, the value slightly corrected downwards afterwards.
- Year-on-year variation from 2022 to 2023 was minor at -0.05%.
- Over the last 5 years, the compound annual growth rate (CAGR) was approximately -0.04%, reflecting a stable but slightly decreasing trend.
Future trends to watch for include shifting consumer preferences towards natural and sustainable products and any economic changes affecting consumer spending, which could influence market growth or contraction.
