The Cereal Groats and Meal (excluding Wheat) market in Portugal exhibited a slight downward trend in per capita consumption from 2013 to 2023, with a 12.3% decrease in volume, dropping from 2.11 kg in 2013 to 1.85 kg in 2023. Notably, the market experienced minor fluctuations, with a decrease in 2021 and stability in 2022 and 2023. The CAGR over the last five years was -0.32%.
Future trends to watch for include:
- Consumer preference shifts towards healthier grain options.
- Potential impacts of dietary changes and health awareness campaigns.
- Effects of economic conditions on consumer spending and consumption patterns.
