The turnover of market research and public opinion polling in Switzerland is projected to decline consistently from 2024 to 2028. Starting at 337.6 million euros in 2024, it is expected to drop to 330.9 million euros in 2025, 324.1 million euros in 2026, 317.5 million euros in 2027, and finally to 310.8 million euros in 2028. This reflects an average year-on-year decrease of approximately 2% from 2024 to 2028. Over the last two years, the market has observed a downward trend, which is forecasted to continue short-term. The Compound Annual Growth Rate (CAGR) over the five-year period also indicates a subtle but steady decline in the industry revenues.
Future trends to watch for include the impact of digital transformation on traditional market research methods, increased reliance on big data analytics, and the emergence of AI-driven insights, which could potentially reshape the industry dynamics and mitigate some of the revenue declines.