The UK Advertising and Market Research sector has experienced fluctuations in employee numbers over the past decade, with notable declines during 2019 and 2020. However, a strong recovery is evident, particularly with an 11.23% increase in 2021 and steady growth into 2023. In 2023, the sector stood at 165.64 thousand units, marking a slight 0.92% year-on-year growth. The 5-year CAGR leading up to 2023 is 1.82%, demonstrating a moderate upward trend.
For future trends, the forecasted CAGR for the next five years is 0.62%, suggesting slower, yet consistent growth. By 2028, a total growth rate of 3.14% is anticipated, reaching 172.35 thousand units. Key trends to monitor include the impact of digital transformation, the integration of AI technologies, and the potential need for new skill sets in the evolving market landscape.
