From 2013 to 2023, the Personal Deodorants and Antiperspirants market value per capita in Brunei declined steadily from $6.65 to $5.25. The most notable drop occurred between 2013 and 2020, although minor recovery attempts were seen in 2017 and 2018. In 2023, the value stood at $5.25, showing a slight annual decrease from 2022. This market has experienced a -1.91% CAGR over the last five years, indicating a consistent downward trend.
Going forward, attention should be given to consumer preferences for natural ingredients and sustainable packaging, which could drive market shifts in Brunei. Adapting product offerings to these trends could present opportunities for market stabilization or growth.
