Over the past decade, the market value for personal deodorants and antiperspirants in Guatemala has shown a dynamic trend. Starting from a value of $94.121 million in 2013, the market experienced fluctuations, peaking in 2023 at $140.58 million. This indicates a strong recovery and growth pattern, especially following periods of decline, such as in 2019 and 2020. From 2019 to 2023, the compound annual growth rate (CAGR) was 0.32%, reflecting moderate average growth per year in the latter part of the analyzed period.
In recent years, the market showed stability and resilience with a 2.51% year-on-year increase in 2023. The past two years have maintained a steady pace driven by gradual economic recovery and consumer habits adaptations post-pandemic. Future trends to watch for include increasing demand for natural and sustainable products, influenced by global trends towards environmentally friendly consumer goods. Additionally, digital marketing and e-commerce are likely to expand market reach, enhancing consumer access and facilitating growth in emerging demographics. This combination of evolving consumer preferences and digital innovation will be pivotal for shaping the market trajectory.
How does Guatemala rank in Personal Deodorants and Antiperspirants Market Size Value?
| # | 59 Countries | US Dollars | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United States | 2,091,500,000 | 2023 | +0.93% | +0.98% | View data |
| 2 | 2 United Kingdom | 1,026,800,000 | 2023 | +1.06% | -1.85% | View data |
| 3 | 3 Germany | 779,790,000 | 2023 | -0.32% | -0.98% | View data |
| 4 | 4 France | 675,390,000 | 2023 | -0.52% | -1.07% | View data |
| 5 | 5 Spain | 454,760,000 | 2023 | +1.84% | -1.19% | View data |
| 17 | 17 Belgium | 158,950,000 | 2023 | +0.2% | -1.77% | View data |
| 18 | 18 Peru | 144,950,000 | 2023 | +0.77% | +1.14% | View data |
| 19 | 19 Guatemala | 140,580,000 | 2023 | +2.51% | +0.32% | |
| 20 | 20 Israel | 129,320,000 | 2023 | +3.06% | +2.67% | View data |
| 21 | 21 Ecuador | 103,130,000 | 2023 | +1.94% | +1.71% | View data |
