The Personal Deodorants and Antiperspirants market in Oman showed a steady growth from 2013 to 2023, with a value of $12.87 USD per capita in 2023. The market experienced fluctuations over the years, but maintained an upward trend. Notably, the market grew by approximately 3.8% from 2021 to 2022, and by approximately 1.9% from 2022 to 2023. The five-year compound annual growth rate (CAGR) from 2018 to 2023 was around 2.0% per year.
Future trends to watch for include increased consumer preference for natural and organic deodorant products, the influence of sustainability-focused purchasing decisions, and the potential impact of economic factors on discretionary spending in the region.
