The personal deodorants and antiperspirants market in Mexico experienced a value of 1.63 USD per capita in 2023. As of 2024, forecasted values indicate a declining trend over the next five years, with the market expected to decrease to 1.12 USD per capita by 2028. Year-on-year variation shows a consistent decline: -7.2% in 2025, -7.0% in 2026, -7.6% in 2027, and -8.2% in 2028. The compound annual growth rate (CAGR) from 2024 to 2028 is approximately -8.0%, describing a significant and steady downward trend.
Future trends to watch for include:
- Potential shifts in consumer preferences towards natural or organic products.
- Market responses to health concerns or regulatory changes.
- The impact of economic conditions on disposable income and consumer spending.
- Technological advancements in product formulations and packaging.
